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Latest from the PlacePlay Blog

Are App User Costs Coming Down?

Posted By PlacePlay on February 13, 2013

Fiksu recently reported that though user acquisition costs were up in December 2012, to an average of $1.67, vs. November, that cost was lower than the year ago period. What caused this YoY decrease? Are there now so many consumers that consumer supply has finally caught up to consumer demand? Or, are publishers getting smarter… Read the Rest >

The Indie App Developer Dream

Posted By PlacePlay on January 25, 2013

Temple Run 2, the sequel to Imagi Studios smash hit Temple Run, is off to a blistering start with 20M downloads in 4 days. How did they do it, and how can other indie app developers achieve the same level of success? Ryan Morel of PlacePlay, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive… Read the Rest >

App Developer News: Apple Decline and Facebook Graph Search

Posted By PlacePlay on January 18, 2013

In this weeks App Developer Conversations, we talk about recent reports suggesting that Apple has radically slashed component orders for the iPhone 5 due to disappointing demand. Though multiple sources have second guessed the conclusion that demand for Apple products is decreasing, is it time for app developers to be worried about being Apple dependent?… Read the Rest >

Facebook App Install Advertising is Working

Posted By PlacePlay on January 11, 2013

In this weeks App Developer Conversations, Ryan Morel of PlacePlay, Robi Ganguly of Apptentive, and Ian Sefferman of MobileDevHQ talk about app developers early successes utilizing Facebook’s app install advertising, and whether or not the trend can continue. Ryan, Ian, and Robi also discuss eBay’s move away from in-app advertising, and how developers need to… Read the Rest >

Mobile Advertising Basics with GoAppDeveloper

Posted By PlacePlay on January 10, 2013

The mobile content ecosystem has grown exponentially since the App Store launched in 2008, providing mobile app developers with an inordinate amount of options to market and monetize their apps. From in app purchase, Facebook app install advertising, to in app advertising, app developers have never had  it so good. Unfortunately, the plethora of options… Read the Rest >

App Marketing Predictions

Posted By PlacePlay on January 7, 2013

2012 brought the continued evolution of app marketing. What’s going to happen in 2013? Ryan Morel of PlacePlay sat down with app marketing expert Nathan Manning of GoAppDeveloper to talk about what app developers should be thinking about in 2013. The short? App developers now have more tools and services at their disposal to focus their… Read the Rest >

App Marketing: A Year in Review

Posted By PlacePlay on January 2, 2013

Ryan Morel of PlacePlay sat down with app marketing expert Nathan Manning about what happened in 2012 that affected app marketing, and how those changes will impact 2013. Watch the video here, and check back for the transcription. Our predictions for what 2013 will bring for app marketing will be up shortly! If you found… Read the Rest >

Promote Your App with Video: Part 4

Posted By PlacePlay on December 28, 2012

In Part 4 of our series on using video to promote your apps, Ryan Morel of PlacePlay talks to app marketing expert Nathan Manning on how app developers can use promotional videos to simplify their marketing messages across app promotion channels for a more cohesive mobile marketing campaign. Watch the video here, or read the… Read the Rest >

Promote Your App with Video: Part 3

Posted By PlacePlay on December 26, 2012

In part 3 of our video series on how to promote your app with video, Ryan Morel of PlacePlay talks to app marketing epxert Nathan Manning about how app developers should distribute their video to maximize awareness to bloggers, journalists, and consumers. Watch the video here, or read the transcript below. If you found this… Read the Rest >

Promote Your App with Video: Part 2

Posted By PlacePlay on December 20, 2012

When using video to promote your app, do you know what to avoid? How long should it be? What key messages should it include? In the Promote Your Apps with Video series, Ryan Morel of PlacePlay talks to app marketing expert Nathan Manning about the specifics of using video to promote apps, and what app… Read the Rest >

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You are just a few steps away from integrating the fastest growing advertising platform for iOS & Android apps! To finish your integration and start making up to 4X the industry standard eCPM, follow these simple steps:

  1. Download the iOS SDK, or, the Android SDK
  2. Check out our support documentation and integration overview videos
  3. Check your email for instructions on how to access the PlacePlay Dashboard and create your AppID’s!

We are here to help you be more successful in the app market. If you have any questions during the installation process, please email us: info@placeplay.com!

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Thank You for Signing Up to Get Started with PlacePlay!

You are just a few steps away from making up to 4X the industry standard eCPM, follow these simple steps:

  1. Step 1: Download the PlacePlay Unity Plugin
  2. Step 2: Check your email for instructions on how to access the PlacePlay Dashboard
  3. Step 3: Check out our support documentation and integration overview videos
  4. Step 4: Integrate the PlacePlay Unity Plugin, launch, and make more money from your apps!

We are here to help, if you have any questions during the installation process, please email us: info@placeplay.com!

Thanks For Signing Up to Use PlacePlay!

You are just a few steps away from making up to 4X the industry standard eCPM, follow these simple steps:

  1. Step 1: Download the PlacePlay AIR Native Extension
  2. Step 2: Check your email for instructions on how access your PlacePlay dashboard account
  3. Step 3: Check out our support documentation and integration overview videos
  4. Step 4: Integrate the PlacePlay AIR Native Extension, launch, and make more money from your apps!

If you have any questions during the installation process, please email us: info@placeplay.com!

Thank You for Signing Up to Advertise with PlacePlay!

A PlacePlay representative will get in touch with you shortly. If you have additional questions in the meantime, please feel free to email us at info@placeplay.com, or view our blog at www.placeplay.com/blog. Thanks and we look forward to working with you!

Thank You for Signing Up Start Promoting Your App with PlacePlay!

A PlacePlay representative will get in touch with you shortly. If you have any questions in the meantime, feel free to reach out to us directly at info@placeplay.com, or visit our blog at www.placeplay.com/blog. Thanks and we look forward to working with you!