Fiksu recently reported that though user acquisition costs were up in December 2012, to an average of $1.67, vs. November, that cost was lower than the year ago period. What caused this YoY decrease? Are there now so many consumers that consumer supply has finally caught up to consumer demand? Or, are publishers getting smarter… Read the Rest >
Temple Run 2, the sequel to Imagi Studios smash hit Temple Run, is off to a blistering start with 20M downloads in 4 days. How did they do it, and how can other indie app developers achieve the same level of success? Ryan Morel of PlacePlay, Ian Sefferman of MobileDevHQ and Robi Ganguly of Apptentive… Read the Rest >
In this weeks App Developer Conversations, we talk about recent reports suggesting that Apple has radically slashed component orders for the iPhone 5 due to disappointing demand. Though multiple sources have second guessed the conclusion that demand for Apple products is decreasing, is it time for app developers to be worried about being Apple dependent?… Read the Rest >
In this weeks App Developer Conversations, Ryan Morel of PlacePlay, Robi Ganguly of Apptentive, and Ian Sefferman of MobileDevHQ talk about app developers early successes utilizing Facebook’s app install advertising, and whether or not the trend can continue. Ryan, Ian, and Robi also discuss eBay’s move away from in-app advertising, and how developers need to… Read the Rest >
The mobile content ecosystem has grown exponentially since the App Store launched in 2008, providing mobile app developers with an inordinate amount of options to market and monetize their apps. From in app purchase, Facebook app install advertising, to in app advertising, app developers have never had it so good. Unfortunately, the plethora of options… Read the Rest >
2012 brought the continued evolution of app marketing. What’s going to happen in 2013? Ryan Morel of PlacePlay sat down with app marketing expert Nathan Manning of GoAppDeveloper to talk about what app developers should be thinking about in 2013. The short? App developers now have more tools and services at their disposal to focus their… Read the Rest >
Ryan Morel of PlacePlay sat down with app marketing expert Nathan Manning about what happened in 2012 that affected app marketing, and how those changes will impact 2013. Watch the video here, and check back for the transcription. Our predictions for what 2013 will bring for app marketing will be up shortly! If you found… Read the Rest >
In Part 4 of our series on using video to promote your apps, Ryan Morel of PlacePlay talks to app marketing expert Nathan Manning on how app developers can use promotional videos to simplify their marketing messages across app promotion channels for a more cohesive mobile marketing campaign. Watch the video here, or read the… Read the Rest >
In part 3 of our video series on how to promote your app with video, Ryan Morel of PlacePlay talks to app marketing epxert Nathan Manning about how app developers should distribute their video to maximize awareness to bloggers, journalists, and consumers. Watch the video here, or read the transcript below. If you found this… Read the Rest >
When using video to promote your app, do you know what to avoid? How long should it be? What key messages should it include? In the Promote Your Apps with Video series, Ryan Morel of PlacePlay talks to app marketing expert Nathan Manning about the specifics of using video to promote apps, and what app… Read the Rest >
You are just a few steps away from integrating the fastest growing advertising platform for iOS & Android apps! To finish your integration and start making up to 4X the industry standard eCPM, follow these simple steps:
We are here to help you be more successful in the app market. If you have any questions during the installation process, please email us: info@placeplay.com!
You are just a few steps away from making up to 4X the industry standard eCPM, follow these simple steps:
We are here to help, if you have any questions during the installation process, please email us: info@placeplay.com!
You are just a few steps away from making up to 4X the industry standard eCPM, follow these simple steps:
If you have any questions during the installation process, please email us: info@placeplay.com!
A PlacePlay representative will get in touch with you shortly. If you have additional questions in the meantime, please feel free to email us at info@placeplay.com, or view our blog at www.placeplay.com/blog. Thanks and we look forward to working with you!
A PlacePlay representative will get in touch with you shortly. If you have any questions in the meantime, feel free to reach out to us directly at info@placeplay.com, or visit our blog at www.placeplay.com/blog. Thanks and we look forward to working with you!