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Estimate Your Mobile Advertising Revenue

Posted By PlacePlay on November 1, 2012

One of the most frequent questions we receive from iOS & Android app developers is: “How much revenue can I make from mobile advertising?” Unfortunately, this is a virtually impossible question to answer given the number of variables that determine eCPM.

In order to help app developers obtain a high level of understanding on what their revenue opportunity is with mobile advertising, we are providing a very simple calculator to help app developers estimate their revenue. The mobile advertising calculator is available below, or here.

Some notes on the mobile advertising calculator:

  • We have included options for both banner and interstitial advertising. Banner advertising is the default – simply select “Show Default Interstitial Ad Results” for interstitials
  • Average “Daily User Sessions” is available from your analytics service like Flurry or Apsalar – this is the single biggest driver, NOT app downloads
  • Average minutes per session is also available from your analytics provider – and helps to determine approximately how many mobile advertising impressions your iOS or Android app will show
  • Ad impressions per minute defaults to the known best practice – this is what you should be doing in your app(s)
  • Fill rate is an estimate, please enter your actual fill rate from the mobile ad networks you utilize
  • eCPM is again an estimate, we recommend estimating this between $.50 – $2.00 to get a good estimate

If you have any questions about the calculator or feedback, please do not hesitate to let us know. We hope this helps!

info@placeplay.com

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Thank You for Signing Up to Get Started with PlacePlay!

You are just a few steps away from integrating the fastest growing advertising platform for iOS & Android apps! To finish your integration and start making up to 4X the industry standard eCPM, follow these simple steps:

  1. Download the iOS SDK, or, the Android SDK
  2. Check out our support documentation and integration overview videos
  3. Check your email for instructions on how to access the PlacePlay Dashboard and create your AppID’s!

We are here to help you be more successful in the app market. If you have any questions during the installation process, please email us: info@placeplay.com!

Not Ready Yet? That’s OK, Too.

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Thank You for Signing Up to Get Started with PlacePlay!

You are just a few steps away from making up to 4X the industry standard eCPM, follow these simple steps:

  1. Step 1: Download the PlacePlay Unity Plugin
  2. Step 2: Check your email for instructions on how to access the PlacePlay Dashboard
  3. Step 3: Check out our support documentation and integration overview videos
  4. Step 4: Integrate the PlacePlay Unity Plugin, launch, and make more money from your apps!

We are here to help, if you have any questions during the installation process, please email us: info@placeplay.com!

Thanks For Signing Up to Use PlacePlay!

You are just a few steps away from making up to 4X the industry standard eCPM, follow these simple steps:

  1. Step 1: Download the PlacePlay AIR Native Extension
  2. Step 2: Check your email for instructions on how access your PlacePlay dashboard account
  3. Step 3: Check out our support documentation and integration overview videos
  4. Step 4: Integrate the PlacePlay AIR Native Extension, launch, and make more money from your apps!

If you have any questions during the installation process, please email us: info@placeplay.com!

Thank You for Signing Up to Advertise with PlacePlay!

A PlacePlay representative will get in touch with you shortly. If you have additional questions in the meantime, please feel free to email us at info@placeplay.com, or view our blog at www.placeplay.com/blog. Thanks and we look forward to working with you!

Thank You for Signing Up Start Promoting Your App with PlacePlay!

A PlacePlay representative will get in touch with you shortly. If you have any questions in the meantime, feel free to reach out to us directly at info@placeplay.com, or visit our blog at www.placeplay.com/blog. Thanks and we look forward to working with you!