PlacePlay Frequently Asked Questions
In App Advertising
How do you target?
GPS, or location data, is our first level of targeting (geo-targeted advertising). We use location data to determine what is around the user and serve advertising that is relevant to where the user is physically located. The second level of targeting is time of day. Think about it: are you likely to engage with an ad for a new movie on Monday at 9am, or Thursday at 7pm? Are you more likely to be interested in an ad for coffee at 8pm, or 8am? Time of day matters. Time of day + location really matters.
Do geo-targeted ads, alone, pay more?
Yes. Your mileage may vary, but for the majority of app developers geo-targeted ads will pay more due to the immediacy and relevance to the user. This leads to increased mobile advertising engagement and higher in app advertising revenue for iOS & Android app developers.
How much more do geo-targeted ads pay?
On average, geo-targeted advertising pays up to 4X more than non-geo-targeted advertising. There are a variety of factors that affect how much you can earn from PlacePlay in app advertising such as click through rates, secondary click through rates, engagement, et al. If you would like more information on suggestions for how to increase your advertising revenue in general, please visit Mobile Advertising Hub.
What is your fill rate?
We are filling approximately 90% of ad requests in the US. We now have the ability to fill ad requests in Asia, Europe, et al. We are committed to providing a global, geo-targeted, advertising network and won’t stop until we can help every app developer increase in app advertising revenue in all countries.
What is the PlacePlay revenue share?
We provide a standard 70/30 revenue share in your, the developer, favor.
What are your payment terms?
We collect revenue from a variety of advertisers, demand side providers, etc. Unfortunately, this takes time. PlacePlay pays developers within 30 days after collecting revenue – this can take up to 90 days. Please note that our payment system is not automated and app developers should email us directly to provide payment information.
Do you have an app developer dashboard?
YES! We have just released the first version of our reporting portal. We will be releasing the full developer dashboard by the second week of November. After you have received your AppID – we will send you an activation link to the reporting portal.
If you have additional questions about how PlacePlay can help you increase your in-app advertising revenue, please email us at email@example.com and we will add your question and the answer to this list!
How does PlacePlay cross promotion work?
PlacePlay cross promotion is simple: you determine how many daily impressions you want to provide to other PlacePlay developers, in turn, your app(s) receive the corresponding number of impressions in other PlacePlay enabled iOS & Android apps. No dealing with other developers, no custom tracking, just integrate and go.
Does PlacePlay provide multiple ad formats?
We have already launched in app banner cross promotion and we are in the process of launching in app interstitials. PlacePlay developers can cross promote for free using either ad unit. Advertisers who would like to purchase app installs can do so using in app banners or interstitials.
How does your optimization work?
We believe, and over time will prove, that when, where, who, why. When is someone most likely to download another app? Morning? Evening? After the first time they’ve played, or the 100th? Where in the app did the ad engagement occur? When they opened the app, or after they’d been playing for 15 minutes? Who downloaded the app? Can we deduce whether they were male or female? Do we have access to any demographic data? And lastly, why? Was the ad creative just better? Was the user ready to churn from the app they were playing and our developer partner simply benefited from this? Being able to answer these questions enables us to reduce the number of impressions that are shown in your app, while keeping your revenue high. With advertising, less is always more.
If I’m not a PlacePlay developer, can I purchase installs?
Of course. While free cross promotion is a major benefit of the PlacePlay network – outside advertisers are welcome to purchase installs through our developer network. Simple reach out to us discuss further.
Can I horde impressions? I mean, I’ll give up 10,000 per day for 10 days in exchange for 100,000 in 1 day. Can I do that?
Of course. All we ask is is that we are given at least 3 days notice to ensure we can allocate the required amount of inventory.
Increase App Engagement
How do you define app engagement?
There are different ways for any app developer or publisher to measure engagement. But, we think the simplest defining metric is how long a user plays for over a period of time. So, does the average user play for 5 minutes a month? 10 minutes a month?
How does PlacePlay increase app engagement?
We are recovering game developers, so we spent a lot of time identifying ways to get people to play more. But, it’s hard to bake all of those features in to one SDK, so we simplified it. PlacePlay now has two core features:
PlacePlay Leader Boards: PlacePlay leaderboards enable users to compete with other users in their office, city, state, country, or the whole world. PlacePlay leader boards give users the opportunity to self-select in to the arena that is ideally suited to their ability. An average player might be in 3rd place in their state, but 5,000th place in their country. Trying to go from 3rd place to 1st is a much more enjoyable process proposition than trying to go from 5,000th to 1st.
PlacePlay Tournaments: PlacePlay tournaments are time and location/social constrained leaderboards, with a bunch of cool stuff associated with them. PlacePlay tournaments also include:
- Built in push notifications: when a user starts a tournament, players around them get notified that a tournament has just started and they should go in and play. When a player’s score is beaten in a tournament – we notify them so they can go back in and play again.
- Virtual currency integration: PlacePlay tournaments integrate with your existing virtual currency system so you can create tournament buy-ins and pots for your users. For example, a user may pay 50 coins to join the state tournament with the winner getting 500 coins. Users play more when they want to win.
How do PlacePlay app engagement features increase my downloads?
PlacePlay app engagement features include Facebook Open Graph integration. Facebook Open Graph makes it incredibly easy for users to share their in app accomplishments with their friends, without consistently posting to timeline or annoying the user about what can and can’t be shared. You can read more about the benefits of Facebook Open Graph here. PlacePlay makes this super simple.
How much does PlacePlay increase app engagement?
Utilizing our basic metric of how long a user plays for, the answer is 2-3X. For example, a user of a game who does not engage with PlacePlay features may play for 20 minutes per month. A user of the same game who does engage with PlacePlay features will play for 40 to 60 minutes per month. In this example, that’s 20 – 40 minutes more for the app developer or publisher to upsell the user on IAP, show more ad impressions, or cross-promote one of their other games. All of which lead to an increase in app revenue.
Are PlacePlay app engagement features fully baked?
We’re nothing if not honest. We are working very hard to provide the simplest, easiest, geo-social toolset for app developers. But, we aren’t there yet. PlacePlay features are available now for iOS (we are working to upgrade to iPhone 5 and iOS6) and will be available for Android before the end of the year. We appreciate developer feedback, and patience. Right now, however, iOS app developers can take advantage of PlacePlay geo-social app engagement features.
If you have additional questions about how PlacePlay can help you increase your app engagement and ultimately, your app revenue, please email us at firstname.lastname@example.org and we will add your question and the answer to this list!
Easy to integrate
How long does it take to integrate PlacePlay?
The ease or difficulty of integrating PlacePlay depends on how far you want to go. In its most basic form, PlacePlay can be integrated in under 4 hours. The PlacePlay Ads SDK can be integrated in under 1 hour.
Some of our app developer partners have utilized our data layer API to create custom screens. That takes longer. Regardless, the PlacePlay SDK is well documented to walk you through everything you need to do. And, if you have questions or need help, we’re here for you. Just email us at email@example.com.
Does PlacePlay work with Unity?
YES! We now have a PlacePlay Unity plug-in. Unity app developers can download the PlacePlay Unity plugin from the Unity Asset Store, or by going here.
Does PlacePlay work with AIR apps?
YES! We have recently released a PlacePlay AIR Natve Extension for app developers utilizing Adobe AIR to build iOS and Android apps. You can learn more about the PlacePlay AIR Native Extension here.
What other development platforms does PlacePlay support?
We are currently reviewing potential support of Marmalade, Moai, Appcelerator, Corona, AppMobi. If you would like to see PlacePlay supported on other development platforms, please let us know which ones and we will add them to our list!
Does PlacePlay work with cocos2d?
Yes, absolutely. PlacePlay has been integrated in to a variety of cocos2d games. If you are using cocos2d and have questions about the integration, reach out to us directly and we’ll do everything we can to help you.
Does PlacePlay support AdWhirl?
PlacePlay includes a custom adapter enabling you to manage PlacePlay Ads within Adwhirl just like you do with iAd, etc. after you have integrated PlacePlay the PlacePlay SDK in to your app.
Does PlacePlay support Admob Mediation?
Yes. PlacePlay suports Admob mediation. Simply click the “Get Started” button to download the SDK and view the ReadMe file to learn how to do this.
Is PlacePlay integrated in Burst.ly or MoPub?
PlacePlay is not currently integrated with Burst.ly or MoPub, but we’d like to be! If you are currently using either Burst.ly or MoPub for mediation in your apps and you would like to also use PlacePlay – please tell them you’d like to add PlacePlay to your supported networks!
If you have additional questions about integrating PlacePlay please email us at firstname.lastname@example.org and we will add your question and the answer to this list!