Unity Plugin FAQ’s
Where can I get the PlacePlay Unity plugin?
iOS & Android app developers can download the Unity plugin here, by clicking the giant blue “Get PlacePlay for Unity” button, or, by visiting the Unity Asset Store. The PlacePlay Unity Plugin has been tested, approved, and launched by the fine folks at Unity.
How do you target?
GPS, or location data, is our first level of targeting (geo-targeted advertising). We use location data to determine what is around the user and serve advertising that is relevant to where the user is physically located. The second level of targeting is time of day. Think about it: are you likely to engage with an ad for a new movie on Monday at 9am, or Thursday at 7pm? Are you more likely to be interested in an ad for coffee at 8pm, or 8am? Time of day matters. Time of day + location really matters.
Do geo-targeted ads alone pay more?
Yes. Actual mileage may vary, but for the majority of app developers geo-targeted ads will pay more because of the immediacy and relevancy to the user which provides increased advertising engagement, leading to higher in app advertising revenue for app developers.
How much more do geo-targeted ads pay?
We have seen app developers earn up to $19 eCPM, but, again, your mileage may vary. On average, geo-targeted advertising pays up to 4X more than non-geo-targeted advertising. There are a variety of factors that affect how much you can earn from PlacePlay in app advertising such as click through rates, secondary click through rates, engagement, et al. If you would like more information on suggestions for how to increase your advertising revenue in general, please visit Mobile Advertising Hub.
What is your fill rate?
We are filling approximately 90% of ad requests in the US. We now have the ability to fill ad requests in Asia, Europe, et al. We are committed to providing a global, geo-targeted, advertising network and won’t stop until we can help every app developer increase in app advertising revenue in all countries.
What is the PlacePlay revenue share?
We provide a standard 70/30 revenue share in your, the developer, favor.
What are your payment terms?
We pay Net60, via check, wire transfer, or Paypal. We realize Net60 is longer than admob or iAd, and we are trying to improve this timeline.
Do you have an app developer dashboard?
YES! As of October 17th we released the first version of the PlacePlay reporting dashboard. It’s still beta and we’ll be improving it consistently – but it’s a start. After you have requested an AppID, we will send you a report portal activation email.
How does PlacePlay cross promotion work?
PlacePlay cross promotion is simple: you determine how many daily impressions you want to provide to other PlacePlay developers, in turn, your app(s) receive the corresponding number of impressions in other PlacePlay enabled iOS & Android apps. No dealing with other developers, no custom tracking, just integrate and go.
Does PlacePlay provide multiple ad formats?
We have already launched in app banner cross promotion and we are in the process of launching in app interstitials. PlacePlay developers can cross promote for free using either mobile app ad unit. Advertisers who would like to purchase app installs can do so using in app banners or interstitials.
How does your optimization work?
We believe, and over time will prove, that when, where, who, why. When is someone most likely to download another app? Morning? Evening? After the first time they’ve used an app, or the 100th? Where in the app did the ad engagement occur? When they opened the app, or after they’d been playing for 15 minutes? Who downloaded the app? Can we deduce whether they were male or female? Do we have access to any demographic data? And lastly, why? Was the ad creative just better? Was the user ready to churn from the app they were playing and our developer partner simply benefited from this? Being able to answer these questions enables us to reduce the number of impressions that are shown in your app, while keeping your revenue high. As with most things, less is more with mobile advertising.
If I’m not a PlacePlay developer, can I purchase installs?
Of course. While free cross promotion is a major benefit of the PlacePlay network – outside advertisers are welcome to purchase installs through our developer network. Simply reach out to discuss further.
Can I horde impressions? I mean, I’ll give up 10,000 per day for 10 days in exchange for 100,000 in 1 day. Can I do that?
Of course. All we ask is is that we are given at least 3 days notice to ensure we can allocate the required amount of inventory.
What if I have additional questions?
We are, literally, here to hep. You can contact us via email at info @ placeplay dot com. You can read our support documentation. You can watch our instructional videos. You can connect with us on Facebook. Or Twitter. Or Google+. You can click the “Questions? Chat Now” tab on the right side of this screen and chat live, or leave a message. For a good old fashion conversation, you can call us at +1.206.486.2952.
Get PlacePlay for Unity